Creative Marketing Director and MBA/eMarketing graduate with 12 years experience specializing in online marketing via email, website and social media channels. Extensive experience with offline channels via print, television, consumer and trade shows. Certifications and experience in SEO, website design/development, analytics, and project management online/offline systems. Director level experience launching new products, managing vendors and business development.

Personal Info

Name Jill T Miller
Address 3930 San Antonio Rd.,
Yorba Linda, CA 92886
Email idina@pacbell.net
Phone (714) 695-0269 (preferred)
(714) 616-0099 (cell)
Websites www.jilltmiller.com
www.linkedin.com/in/jilltmiller

Employment

  • Program Manager - Digital Content
    Auto Club of Southern California - (08/2012 - present)

    Online marketing strategy and on-going management of AAA websites in So Cal, TX, NM, HI, VA, AL and Northern New England states. Design and development of website UX and UI for comprehensive redesign for all above clubs. Strategy and program management of content marketing and advocacy initiatives across online and offline channels.

  • Senior Interactive Marketing Consultant
    Hoag Hospital - (03/2012 - 07/2012)

    Email, social media and web site analytics / SEO strategy for existing website and online campaigns. Co-development of UI and navigation for both external and internal web site redesign projects. Design and development of hoag brand strategy for digital channels.

  • Online Marketing Director
    Applied Information Concepts - (03/2011 - 03/2012)

    Responsible for web design and online marketing for start-up SaaS applications company. Plan, execute and measure web and interactive marketing programs and technologies to reach B2B clients. Provide internet consultancy to recommend UI best-fit solution, including all information architecture to meet marketing and business objectives.

  • Marketing and Communications Director
    International Student Volunteers - (01/2010 - 03/2011)

    Directed corporate marketing and communications (social media, web and print copy/graphics, newsletters, email campaigns, PR, advertising, brochures, logos, direct mail, award programs, industry and partnership presentations). Management of corporate brand, community outreach, competitive research and external vendors. Co-architect and hands-on development of website redesign, SEO and web/email analytics.

  • Professor Assistant / Program Manager
    CSU Polytechnic, Pomona - (12/2007 - 07/2009)

    Program management of MHR 301 class (178+ students) involving all online duties, test creation and grading. Served as primary student contact and assisted with writing/editing skills and video conversions.

  • Marketing Communications / Sales
    Ancestry.com - (10/2006 - 03/2008)

    Authored marketing pitch, produced all display materials and presented genealogy books and software on live television for Home Shopping Network (HSN). Working with Business Development and Product Engineering teams, sourced and established partnerships and distribution channels for extremely successful co-branded genealogical products.

  • Creative Director / Marketing Consultant
    Hewlett-Packard Company - (09/2003 - 02/2007)

    Creative Director - Co-architect of website re-design. Sourced/managed global design team and external suppliers and 40+ media reviews/articles. Authored creative brief, all instructional and descriptive copy. Produced all project photography and digital templates.

    Marketing Consultant - Author and project manager of all creative projects for marketing of hardware, consumables and software in retail photo kiosk. Competitive market research for multiple retail product lines and OEM opportunities for software. Marcom for consumer education classes, 26 broadcast television shows and 25+ trade/consumer shows.

Education

  • MBA with Online Marketing emphasis
    California State Polytechnic University, Pomona

    Specialized in Online Marketing and eBusiness design and development. Completed Masters in less than 2 years with 3.6 GPA.

  • BA, Fine Art / Graphic Design
    California State University, Fullerton

    Studied graphic design and nude figure drawing. Graduated high honors with 3.8 GPA

  • Online Marketing Certificate
    Inbound Marketing University

    Studied digital marketing, social media, SEM, SEO and web analytics. Completed course and exam in 14 weeks.

  • Web Development Certificates
    e-Careers.com (in progress)

    Certificates in HTML/CSS and SEO. Currently studying HTML5 and CS3.

Marketing / Design Skills

  •          
    Online Marketing (Web/Email/Social/SEM)
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    Written and Verbal Presentation
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    Business Development and Analysis
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    Web Design (UI/UX/Content/SEO)
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    Web Analytics and Statistics
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    MS Office and Project Management
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    Print (Photoshop/InDesign/Illustrator)

Testimonials

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    "Jill worked with our team during the development of the HP Scrapbooking Software and HP Scrapbooking Website. She had an in depth understanding of the market place, industry trends, and had well established relationships with key players in the industry. During our development she utilized her knowledge and relationships to build products based on digital technology, and to connect HP with the leading companies in the industry. I could always count on Jill to come up with creative ideas and to follow through with results."
    Dave MacIntyre, Program Manager - Retail Publishing, HP

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    "Jill is an exceptionally creative marketing professional whose talents have immeasurably improved nearly every communication channel since she began with ISV. She spearheaded our social media initiatives which grew our ISV fan base by over 500%! She created, produced and delivered all our email promotions helping ISV to increase our web traffic while improving metrics across the board. She can take a rough idea, enhance it and deliver dynamic content with dizzying speed. Her innovative ideas/content is spread throughout our new ISV website and her positive attitude despite her tremendous workload has been greatly appreciated by many within and without our organization. Indeed, living by her own example, her motto of "make it better than you found it" has inspired many within our organization to follow her lead. She is one of the hardest working professionals I have ever known and I recommend her without hesitation."
    Simon Costain, Inter'l Marketing Director, International Student Volunteers

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Creative Director - Hewlett-Packard Company

Co-architect of website re-design for hp.com/go/scrapbooking. Sourced/managed global design team and external suppliers and 40+ media reviews / articles. Authored creative brief, all instructional and descriptive copy for monthly refresh of 75+ pages. Produced all project photography, pdf art and instructional downloads and digital software templates.
Website redesign resulted in 400% increase in website traffic within first 6 months, 300% increase in strategic alliances (prime media, industry manufacturers/suppliers and popular artists) and distinction as the most trafficked creative website (or sub-site) on hp.com.

hp.com/go/scrapbooking:

  • Home page - 5 project categories + 2 spotlight articles
  • Project category page - 3 skills levels per project
  • Supplier Spotlight - sources/managed all supplier partnerships
  • Artist's Spotlight - featuring my role as Creative Director

www.hp.com/go/scrapbooking

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HP Marketing and Business Development Consultant

Marketing Consultant - Author and project manager of all creative projects for marketing of hardware, consumables and software in retail photo kiosk. Competitive market research for multiple retail product lines and OEM opportunities for CSA software. Marketing communications for all CK University classes, 26 broadcast television shows and 25+ trade and consumer shows.

Business Development - New product development of co-branded HP software and DCWV CPG. Co-development of HP Digital Foundations B2B proposals. Project management, budgeting, and procurement of all art assets / templates for CSA software upgrade.

Portfolio includes:

  • CSA software national print ads, POS creative and educational/trade show booth displays/handouts/media and classroom kits
  • CSA software 1.5 upgrade resulting in software ranking above Adobe in national creative magazine 2006 readers poll
  • Pilot PSE software co-branded product development with placement in national retails chains and direct sales on QVC. Program growth increased with multiple partnerships following initial launch success
  • Imagination Station retail kiosk display and software brochure/kit pilot program initiated in 17 states.

HP Photo Creations software

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ISV Marketing Director

Directed corporate marketing and communications (social media, web and print copy/graphics, newsletters, email campaigns, PR, advertising, brochures, logos, direct mail, award programs, industry and partnership presentations). Management of corporate brand, community outreach, competitive research and external vendors. Co-architect and hands-on development of website redesign, SEO and web/email analytics.

Portfolio includes:

  • Complete website redesign resulting in doubling of goal conversion rates from 2% to 3.9% and 16% increase in web traffic from previous year
  • Facebook Refocus resulting in fan base increase from 2200 to 12,500 with net effect of lowering travel cancellation rates by 55%, 68% increase in referral traffic to website / 62% increase in goal conversions.
  • Redesign of brochures to pocket zcards / postcards tailored to student audiences and sale reps. Part of overall integrated, integrated, multi-channel print, online, social and direct marketing objectives, strategies and tactics that increased sales by $1.75M within one year.
  • Creation of 8 new promotional videos featuring each ISV destination. Extremely low-cost with high ROI, utilizing existing images / student submitted video snippets with Animoto online software to present engaging, consumable content for student demographic. View online
  • Redesign, development and deployment of all ISV email campaigns (copy, graphics, delivery channels, lead management) resulting in open rates at 40% and click-thru at 16.5% (industry rates 19.5/3.4%).

www.isvolunteers.org

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Senior Interactive Marketing Consultant

Email, social media and web site analytics / SEO strategy for existing website and online campaigns. Co-development of UI and navigation for both external and internal web site redesign projects. Design and development of Hoag brand strategy for digital channels.

Portfolio includes:

  • Education section of hoag.org including design of ecommerce system with outside vendor
  • UI and content design of Hoag community portal to promote advocacy initiatives and community engagements
  • Prototype design of Community microsite for expansion of Hoag Educational classes and events
  • Build, deploy and analysis of Hoag quarterly enewsletters and online versions; analysis of all offline and online channels for executive reviews
  • Site map of existing Hoag Intranet with extensive redesign, ROT analysis and retiring of content using XMind mapping software

www.hoag.org

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AIC Online Marketing Director

Responsible for web design and online marketing for start-up SaaS applications company. Plan, execute and measure web and interactive marketing programs and technologies to reach B2B clients. Provide internet consultancy to build / recommend website best-fit solution to meet marketing and business objectives

Client websites include:

  • Redesign and development of company website AppliedInformationConcepts.com - a B2B web applications framework proprietary software and services company providing custom development, UI and database design, marketing and graphic design services
  • Design and development of CarbonPricingEngine.com - a B2B online financial assets and production planning evaluation tool for trading offsets and permits within the carbon markets
  • Design and development of ecommerce site RustyMillerTennis.com - a B2C tennis academy with locations throughout Southern California. Work also included brochures, posters, multiple direct mail peices, entire email campaign redesign and deployment and periodic network support
  • Design and development of Contiki Blog prototype for TravelCorp (parent company) including customer reveiws section, travellogs and interactive guides for new travellers.

www.appliedinformationconcepts.com

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Ancestry.com Marketing Consultant

Authored marketing pitch, produced all display materials and presented new product launches on live television for Home Shopping Network (HSN). Established additional partnerships and distribution channels co-branded CPG.
Recommendation from VP of Business Development, John Pereira - "Jill worked with our company, Ancestry.com to promote one of our product lines, "Our Name in History" books, on the Home Shopping Channel (HSN) in 2007 and 2008. She presented the product extremely well and was successful in beating HSN's expected quotas for every show. In several shows, the product sold out before the end of the hour. Jill also authored the marketing pitch for the books and created all of the visuals seen on HSN for Ancestry.com. She created these materials on her own and we were delighted by her creative visual talents and writing capabilities. She also assisted us in developing our partnership with K&Company to successfully design heritage style scrapbooking materials for the photo crafting industry. She is cool under fire, polished in her presentation and I highly recommend her services in any creative capacity"

Portfolio includes:

  • Our Name in History presentations on HSN. Exceeded HSN projected viewer response metrics with multiple show sell-outs.
  • Initial K&Co (now Martha Stewart Company) cobranded CPG products. Retail product line expanded into international retail and online channels in 2007 with on-going, active sales to date.
  • HTML 5 e CSS 3

www.ancestry.com

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Freelance Television and PR

Procured, authored and presented materials for 26 shows on broadcast television programs aired on HGTV and DIY Networks. Authored/produced samples for PBS and HGTV (7 shows). Procured and authored over 140 articles and pages in national crafting and art magazines. Authored and produced 28 project instruction pages/downloadable art pdfs for DIY Network website. Concept, creation and presentation of marketing materials/projects for over 15 clients (including HP, Avery and Reynolds Aluminum) servicing 50+ trade, consumer commerce and educational venues spanning 5 years.

Broadcast Television and Book Publishing include:

  • 26 shows on broadcast television programs aired on HGTV and DIY Networks. First on-air guest to provide digital pdfs for download from DIYNetworking.com. Instituted as requirement for all guests within same season due to spike in website traffic.
  • 5 shows still airing on HGTV after 7 years due to popular demand. Search Jill Miller on hgtv.com for show listings.
  • Direct mail/advertising - POS brochures/ for Tsukeniko, Marvy, Jacquard, and Craf-T CPG products. Creation of visuals for national print ads for DCWV, Stampington, and HP.
  • Featured artist for Jacquard Products
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Published Author and Fine Artist

Author and designer of three (3) photo crafting idea books, Special Effects Scrapbooking and Scrapbook Styles Series distributed internationally by Watson Guptill Publishers (now Random House).

Books and Drawings include:

  • Special Effects Scrapbooking and Scrapbook Styles series. Special Effects achieved highest ranking of 840 on Amazon.com three months from release resulting in launch of Scrapbook Styles series.
  • Portrait and anatonmy drawings
  • Nude figure progressive studies in pencil
  • Nude figure extreme perspective study in chalks
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Harns Residence

Design and entire construction drawings for 8,000 square foot private residence in Temecula, CA featuring 7 bedrooms and 7 bathrooms including separate master and children's wings with 2 playrooms, office suite, pool room with dumbwaiter, guest house and porte-cochere.

Plans include:

  • Front and rear elevations
  • Side elevations
  • First floor plan
  • Second floor plan and interior elevations
  • Site plan
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Marshall Residence

Design documents (site, floor and elevations only) for 4,000 square foot private residence in Corvallis, OR featuring 4 bedrooms and 4 bathrooms on large wooded lot. Special design constraints included long narrow lot with running creek in wooded area as well as extensive antique collection requiring specific furniture placement within floor plan.

Plans include:

  • Front elevation of completed residence
  • Front and rear elevations
  • Side elevations
  • First floor plan (future stairs off entryway not shown)
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Jensen Residence

Design and entire construction drawings for 6,000 square foot private residence in Provo, Utah featuring 6 bedrooms and 3 bathrooms including 3 stories with walk-out basement, separate master and office wing, dance studio, 2 family rooms, large living/dining room and separate basement apartment (2 kitchens total). Design contraints included height clearances in 3rd story attic for dance studio, separate apartment access and below ground food storage pantry.

Plans include:

  • Front elevation of completed residence
  • Rear elevation of completed residence
  • Floor plans and section drawings
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Seahorse Development

Design and entire construction drawings for 4 - 2,200 6,000 square foot residences in Costa Mesa, CA featuring 2 detached and 2 attached structures. All units were 4 bedroom, 3 baths with private yards. Design contraints included limited 12,000 square foot lot size and dealing with speculation real estate development, fast-track construction and city inspections processes. I was also 9 months pregant when final permits were pulled :-)

Plans include:

  • Front elevation of completed residences
  • Rendered front elevations for sales brochures
  • First and second floor elevations of attached homes
  • First and second floor elevations of detached homes

Contact Info


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 3930 San Antonio Road, Yorba Linda, CA 92886

Email:  idina@pacbell.net
Phone:  (714) 695-0269 (preferred)  -  (714) 616-0099 (cell)
Website:  www.jilltmiller.com   -   www.linkedin.com/in/jilltmiller

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